MATTHEWS – Mark Moore co-founded Brakeman’s Coffee in downtown Matthews about one year ago. The coffee shop and meeting spot attracts crowds from early morning to late afternoon.
“We saw that Matthews needed a comfortable coffee shop in downtown,” Moore said. “The residents have been very supportive since we opened last summer.”
Moore is among a handful of business owners sharing lessons learned about how to reach their customer base at an upcoming business summit.
The town’s economic development advisory committee presents the 2018 Business Summit to explain how Matthews is working to build a supportive climate for new and existing businesses.
Laurie Horne and Rene Robaina are also participating in the panel. Robaina opened Home Technology Solutions 18 years ago, while Horne launched her Backyard Birds store in 2012.
Brad Brooks, marketing professor at Queens University of Charlotte, will serve as keynote speaker. He’ll share his insights into why customers buy and how businesses can make small changes in their marketing efforts to attract more customers.
The summit, “Matthews Rising: Hot Trends and Marketing Insights for Small Business,” will be held 11:15 a.m. to 1 p.m. Oct. 19 at Matthews Town Hall, 232 Matthews Station St. Register by Oct. 12 at www.eventbrite.com.
The free summit includes lunch, presentations and interactive discussion with the audience.
Contact Lori Canapinno with questions by email at firstname.lastname@example.org or at 704-708-1222.